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Tom Reyes

Marketing & operations

Engineering growth

Through

Creative operations

$400k+

Revenue Driven

1.5m+

View Generated

119k+

Followers Gained

2.9x

Conversion Lift

21

Global Markets Served

$400k

Revenue Driven

1.5m+

View Generated

119k+

Followers Gained

2.9x

Conversion Lift

21

Global Markets Served

$400k

Revenue Driven

1.5m+

View Generated

119k+

Followers Gained

2.9x

Conversion Lift

21

Global Markets Served

$400k

Revenue Driven

Case Studies

Demonstrating alignment of marketing strategy, operational execution, and revenue performance

About Me

I’m a marketing and operations leader with a track record of optimizing digital channels and improving profitability through strategic branding, digital marketing, and e-commerce.

For the last decade, I worked in the music industry as both an artist and operator—building releases, campaigns, and e-commerce from the ground up while owning end-to-end delivery across goals, timelines, and cross-functional execution.

Today, I specialize in turning creative output into repeatable growth systems—tighter positioning, clearer funnels, better conversion, and cleaner execution across channels.

CORE COMPETENCIES

    Digital Marketing & Campaigns

    • Cross-Channel Campaign Execution
    • Paid & Organic Media Coordination
    • Social Media Strategy
    • Performance Analytics

    Commerce & Revenue Systems

    • DTC E-Commerce Management
    • Conversion Rate Optimization
    • Product Merchandising Strategy
    • Inventory & Demand Planning
    • Order Processing & Fulfillment

    Analytics & Operations

    • Data-Driven Decision Making
    • Revenue & Unit Economics Analysis
    • Iterative Process Optimization

    Tools

    • Google Ads
    • Google Analytics (GA4)
    • Meta Business Suite (Ads Manager)
    • HootSuite
    • PhotoShop
    • CapCut